This is my blog for Unit 1 of MAGCD at Central Saint Martins.
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Brief
The purpose of Unit 1 is to introduce you to graphic communication design as a knowledge practice as well as a subject of study. If, as Marshall McLuhan asserted in Understanding Media, ‘the medium is the message’ (1964, p. 7), it then holds that the production of knowledge is intertwined closely with its form and circulation. By explicitly positioning graphic communication design as research, we open up new opportunities and ways of working, new kinds of integrity and effectiveness. We also challenge conventional understandings of what knowledge is and how it could be deployed.
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Unit 1 is divided into a sequence of five thematic briefs. You can explore each one of them through the above menu.